Rise of foreign stars in Chinese social media marks the beginning of a new trend

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Rise of foreign stars in Chinese social media marks the beginning of a new trend
By Ashley Dudarenok


China’s internet celebrity economy has expanded exponentially in recent years. According to a report released by iResearch, the number of online celebrities in China with more than 100,000 followers has increased by 57.3 percent since 2016. With a single embedded ad in a WeChat post worth up to $145,000 USD for influencers with dedicated followings, and a total market estimated at $14 billion USD in 2018 by Beijing-based research agency Analysus, it’s a sizeable, attractive market for internet personalities. Chinese internet celebrities have capitalized on these huge audiences and lucrative businesses, but foreigners have started to realize they can join…

This story continues at The Next Web


December 28, 2018 at 01:00AM
via The Next Web http://bit.ly/2Q9UUzu

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