Brick-and-mortar shops can still teach us a lot about marketing

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Brick-and-mortar shops can still teach us a lot about marketing
By Boris Veldhuijzen van Zanten


Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur — from managing stress to embracing awkwardness. You can also get his musings straight to your inbox by signing up for his newsletter! On my way to work, I pass two eyewear stores. They both have a large store window. The first one shows off all the major brands with models wearing sunglasses and normal glasses. They change the setup once a month to keep things lively, and in the winter they focus more on prescription glasses and in summer they…

This story continues at The Next Web


January 28, 2019 at 10:07PM
via The Next Web http://bit.ly/2DDMTj8

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