Here's Why We're All Obsessed with the Scandinavian Lifestyle — Scandi Week

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Here's Why We're All Obsessed with the Scandinavian Lifestyle — Scandi Week
By Dana McMahan

Welcome to Scandi Week—Apartment Therapy's seven-day focus on all-things Scandinavia (often defined as the countries of Sweden, Denmark, and Norway). Sometimes it seems like the whole world is obsessed with trying to copy this corner of the globe, from its timeless style aesthetic to its now-famous coziness rituals. For the next week, we'll take a look at all of it—cleaning, pop culture, and of course tons of eye-popping design inspiration. Pull up a blanket and get hygge with us.

It's official. We're infatuated with the Scandi way of life.

Americans can't stop Googling "hygge"—the Danish word for that cozy, gentle, happy way of life—to the tune of about 121,000 Google searches per month among U.S. users, according to search analytics firm SEMrush. The Danes don't have a lock on hard-to-pronounce words related to happiness, though. Norway brought us "koselig," and Sweden delivered "lagom"—a term which is up more than 900 percent year over year on Pinterest searches.

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September 28, 2018 at 06:00PM
via Apartment Therapy | Saving the world, one room at a time https://ift.tt/2DCIizA

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