Both Yahoo and AOL are scanning customer emails to attract advertisers

-
Both Yahoo and AOL are scanning customer emails to attract advertisers
By Bryan Clark


Oath, the advertising arm of Verizon — which owns both Yahoo and AOL — has been pitching advertisers a service that would allow them to peer into the email accounts of more than 200 million people. The service benefits advertisers by allowing them to identify and segment potential customers by picking up on contextual buying signals, and past purchases. It’s a service that, according to Dough Sharp, Oath’s VP of data measurement and insights, allows anyone willing to spend the money to take a peek behind the curtain at commercial emails in any accountholders inbox — although, presumably, the data…

This story continues at The Next Web

Or just read more coverage about: AOL,Yahoo


August 29, 2018 at 08:25AM
via The Next Web https://ift.tt/2MA8AGR

Comments

Post a Comment

Popular posts from this blog

This Hacker News thread is a masterclass in how to put down your damn smartphone

-
Image
This Hacker News thread is a masterclass in how to put down your damn smartphone By Bryan Clark While it’s not worth rehashing the details, I believe most of us would agree that smartphones are both good and bad. On the one hand, we have a device that holds the vast majority of human knowledge. It’s an invention responsible for a shift in power that democratizes information and empowers those most capable of dispensing it — in theory, at least. On the other, we have a doomsday device responsible for wrecking societal norms (for better or worse) and leading to a population that’s sleep deprived, anxious, and generally unhappy — among other things. Ignorance, as they say, is… This story continues at The Next Web April 25, 2018 at 04:31AM via The Next Web https://ift.tt/2HWveUq
Read more

Oil behemoths join Shell and friends on energy trading blockchain

-
Image
Oil behemoths join Shell and friends on energy trading blockchain By Matthew Beedham The centuries-old, paper-based trading process of the oil and gas industry was overhauled last year, courtesy of the blockchain and an industry consortium originally including Shell, BP, ABN Amro, ING, and Societe Generale. The industry platform, called VAKT, announced yesterday that a host of new petrochemical and oil giants – including Chevron, Total, and Reliance – are joining the likes of Shell and jumping aboard the energy trading platform, Reuters reports. Traditionally, the buying and selling of energy commodities is paper-based, meaning that credit notes and invoices have to be completed manually, and then emailed, faxed, or even posted to the… This story continues at The Next Web January 16, 2019 at 10:12PM via The Next Web http://bit.ly/2TXfy8h
Read more

9 DIY Decor Kits That Will Help You Decorate Your Home

-
Image
9 DIY Decor Kits That Will Help You Decorate Your Home By Jamie Wiebe We all admire the perfect DIY home—but creating a homemade house requires picking up at least a half-dozen hobbies. With each hobby comes hours of YouTube videos and hundreds of dollars spent on must-haves. If you're short on time and cash, knowledgeable creators have you covered. Hobby kits let you dive into a new craft—without leaving your craft room overstuffed with supplies if macrame isn't your thing. Plus, giving these new hobbies a whirl leaves you with something tangible: art you can use or display. These nine hobby kits will help you outfit the handmade home. READ MORE » November 15, 2018 at 08:30PM via Apartment Therapy | Saving the world, one room at a time https://ift.tt/2qOToZ4
Read more