Tech PR people are weirdly okay with GDPR

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Tech PR people are weirdly okay with GDPR
By Matthew Hughes


GDPR has an impact on virtually every industry that deals with personal data. Take, for example, the PR industry. Publicists rely on the personal information of journalists, editors, and tastemakers, in order to build the public image of their clients. It’s fair to say that, as an industry, PR is as equally driven by data as it is relationships. But most PR people are pretty sanguine about GDPR — the good ones, at least. In fact, they welcome it, as they believe it’ll weed out the bad actors from the industry. You know, the ones that’ll buy a list of…

This story continues at The Next Web


May 29, 2018 at 06:07PM
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